Underwear Inclusivity and Why Is It Needed!

Boobs, breasts, tits whatever it is that you call them, they come in different shapes and sizes. So, why is it that stores only cater underwear for those who have between a A and C cup?

The Challenge

As a midsize girl I have always found it difficult to find underwear that that fits and makes me feel good. I have a 36DD sized chest and a size 14 bottom. Finding underwear that is sexy and comfortable is battle I have waged for years. When I go into Primark or New Look, the lingerie section is filled with slinky, lace items that go up to a size 34. These pieces are bright, colourful and are made to make you feel good when worn. Don’t even get me started on the bralette trend!

However, once I start to look for my size suddenly there is a change in style, the items become bland and boring and that’s if a store even stocks my size. Generally, the size of bra I need can only be found in more expensive stores. These tend to cater for the more mature generation, such as M&S and Next. Now, I don’t know about everyone else but to me that’s just a bit unfair. It’s not just smaller girls that like to look sexy, midsize babes want that too. There has always been issue with sizing consistency across clothing stores on the high street, although now it has become apparent that this moves through to underwear as-well.

The Answer

Well, I have found my saving grace in a few places now! One of these is a relatively new find and I came across them on Instagram. Identity Lingerie you have changed my world! If you aren’t following them, I would recommend that you get on that right now. This is one of the most inclusive brands I have seen, the models they feature on their channel are curvy and beautiful. They wear underwear that is attractive and they look amazing doing it. One of the pieces was sent to me to try and is featured in the main image. The supportive bralette does exactly what it is meant to and holds my girls where they need to be. I feel normal for once, like I can show hints of bra under a blazer, or throw on something less restricting when I get home.

As well as doing stunning underwear, they do the most luxurious, sexy silk pyjamas. If you are following me on Instagram then you would have seen me raving about these recently. They feel so good against your skin and keep you so comfortable in the night, even in temperamental UK weather. Other brands that have strong size inclusivity are Anne Summers, Boux Avenue and Ted Baker. This is brilliant but we need other brands to follow suit, its not fair that because my chest-icles are larger than average person that I must only be able to shop in certain places.

So, come one high street lets see some underwear inclusivity moving forward! Let me know where you buy your underwear from as us top heavy girls need to look out for each other!

*This post contains gifted items from a collaboration.



  1. October 10, 2021 / 9:08 am

    Ooh I’ve seen these mentioned a few times on Instagram, the pyjamas look so nice! I love Boux Avenue for underwear
    Amy xx

    • gemma
      October 10, 2021 / 3:55 pm

      Yeah they are quite active on there 🙂 I do love Boux they do some beautiful pieces xx

  2. October 10, 2021 / 11:32 am

    I’ve heard great things about Identity! I’ve not bought any new lingerie for a long time. I’m definitely more comfort is key though. Haha.


    • gemma
      October 10, 2021 / 3:56 pm

      They are soooo good I love their pyjamas best, 100% comfort is always key xx

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